Devil’s Lake Economic Impact Study

WHAT IS THE ECONOMIC IMPACT OF CLIMBING?

In 2025, the Wisconsin Climbers Association conducted a groundbreaking economic impact study at Devil's Lake State Park, funded by a grant from the Access Fund. This research helps us understand the $2.9 million economic contribution climbers make to Sauk County, home to Wisconsin's premier climbing destination.

Read the final report!

TL:DR? We received over 600 responses to the survey, with 60% of people staying overnight. Climbing at Devil’s Lake State Park brings in $3.8 million in economic impact to Wisconsin! This data means that the 27,000 climbers end up supporting 32 jobs in Sauk County. For many, 2025 was the first time they climbed at Devil’s Lake.

Partners and Support

This economic impact study is made possible through a grant from the Access Fund. Learn more about the Access Fund here!

Want to learn more from similar studies? Learn more here!

We also want to thank The Mountaineering Foundation of Chicago and the support of our local climbing community. We extend our gratitude to everyone involved in this important initiative.


faq’s

  • This survey is designed to help the Wisconsin Climbers Association understand climbing at Devil’s Lake State Park. It gathers information on climbers’ spending, demographics, Leave No Trace practices, and climbing habits to help the WCA understand more about climbing at this popular park and the benefits it has on the local economy.

  • We know people come to Devil's Lake to climb, but we don't have data about who they are or where they come from. Your responses will help WCA:

    • Measure the financial impact of climbing on the community

    • Understand climbers' habits and commitment to Leave No Trace principles

    • Support climbing access and advocacy efforts with solid data

    • Better advocate for climbing in Wisconsin

  • Anyone who climbs at Devil's Lake, whether independently or as part of a guided trip. If you're spending money on food, lodging, gear, or other expenses while climbing here, your input is valuable!

    You can take the survey every time you climb at the lake!

  • The survey asks about:

    • Your climbing activities (bouldering, trad, or guided trips)

    • How often you visit Devil’s Lake to climb

    • How much you spent on food, lodging, gear, etc., on your most recent trip

    • Your awareness and practice of Leave No Trace principles

    • Basic demographic information to help us understand who is climbing here

  • The data will be compiled and analyzed to provide insights into how climbers support the local economy. This information can help WCA advocate for climbers, support climbing access, work with local land owners/managers, and promote responsible climbing practices.


Contact Us

Have questions about the economic impact study? Want to get volunteer or get involved?

Reach out to us:

Email: info@wiclimbers.com

Follow us on Instagram

Follow us on Facebook


 
 

Climb on!